The Importance of Soft Skills Development

The Importance of Soft Skills Development

Published By: Research Desk Released: Mar 04, 2019

Service-based businesses are often proud of the technical expertise of their personnel. It is common to hear things such as “Kelly is the best analyst – there is nothing she cannot do with this product.” Sometimes, technical expertise outweighs the importance of ‘soft skills,’ however, how many of us have seen situations where the great technical resource:

  • Rubs the client the wrong way?
  • Does not proactively close out issues with a client?
  • Cannot seem to effectively communicate key messages?
  • Avoids identifying up-sell opportunities?

In this white paper, we will explore what organizations can do to enhance the soft skills of its resources. The paper will also touch on the importance of leveraging project management software to identify the appropriate project personnel, and ultimately drive more value to both the client and the organization.