It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to create customer experiences that are personalized and effective.
With change comes growing pains, and many marketers are still getting their sea legs on the data-driven voyage. 90% of B2B brands and agencies believe the use of data and analytics is changing how they approach advertising and marketing.
For the third consecutive year, Dun and amp; Bradstreet has partnered with Adweek to gain a deeper understanding of how B2B brands are approaching data-driven marketing. From its impact on ABM to programmatic, the 2019 Marketing and amp; Advertising Outlook shines a light on today’s biggest challenges.
You will learn:
- How B2B marketers are using technology in their marketing stacks
- The most crucial marketing and advertising priorities for 2019
- How data is impacting ABM and the state of programmatic advertising
- The differences between how B2B brands and agencies use data