The 6th Annual B2B Marketing Data Report: Is Data Driving or Derailing Your Sales  and  Marketing Strategy?

The 6th Annual B2B Marketing Data Report: Is Data Driving or Derailing Your Sales and Marketing Strategy?

Published By: Research Desk Released: May 15, 2019

Data is top of mind for many B2B marketers. But do they have the right data to drive success?

For the sixth consecutive year, Dun and amp; Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B sales and marketing landscape in 2018 and beyond.

The 6th Annual B2B Marketing Data Report provides a unique lens into the data-driven tactics and strategies being leveraged by your B2B peers.

You will learn:

  • The current state of B2B data quality
  • Industry benchmarks- see how you stack up
  • The top sales and marketing tactics in use
  • How to align data across channels to drive growth