Enterprises that provide a positive digital experience are more likely that they will be able to retain and attract top talent. The recent report published by the VMware surveyed about 6400 employees, HR professionals, and IT experts spanning across 19 countries. Enterprises are facing modern digital transformation; it will be affecting the operations across all the services. So how can enterprises be digitally ready to improve the experience for all its resources? We live in a digital world, where several organizations follow the manual processes for some of the most key HR areas. Some HR professionals have questioned the reliability of technology when it comes to sharing the sensitive data, and valuable company functions on the third party application. Even many of the business leaders want their employee data completely under the warps, as many competitors might want to poach such resources to demote their value. But as the digital transformation grows, employees seek more flexibility in the work culture and communication. The changing demand of the modern day workforce is all set to drive employers to adopt a digitally agile channel.
Enterprises that have gone beyond the conventional digital techniques to provide the stellar customer and employee experience have seen growth margins rise in every quarter. Many of the leading companies that had led the customer experience with end to end channel intensive have said that they have innovated such ideas because of great digital experience they provided to the employees as recently reported by the VMware titled as “The Digital Employee Experience.” The report also revealed many insights about the employees, freedom to work from remote locations that include the ability to access all the work-related applications and communication channel remotely from any secured devices improved the work execution and collaboration of employees.
What are the benefits of Digital Employee experience offer?
Paperwork has been one area that most of the employers want to be better at but following a certain procedure is easier than reinventing them. Having a digital transformation will mean changing the way Human Resources functions. The report has specified certain measurable outcomes.
Talent Retention: Critical talent is most imperative for any business operation, so improved digital experience is all set to enhance employee experience.
Talent Acquisition: Digital culture is one thing that showcases how enterprises interact with their existing resources. Around 73 percent of the candidates said that the digital culture of an organization is a key factor in accepting or rejecting a job.
Employer Branding: A complete positive digital employee experience can improve the employer brand among the candidates. One of the reasons why most of the leading companies that are preferred by the candidate offer a complete digital experience. Having a progressive culture can go a long way when improving the employee experience.
Competitiveness: Employees that rate the employer as competitive enterprises are more likely to have a positive digital employee experience.
The digital experience can go a long way, The future of work is Now: How can organizations embrace a digital-first culture to improve the employee experience.
The future of work is entirely digital with the need for human intervention at every stage of digital. Enterprises need to adopt the digital culture as the first criteria for their culture preference. Shankar Iyer, Senior Vice President and General Manager of End-User Computing at VMware, shares three insightful tips for the organizations that are looking to embrace a digital culture.
1. Employees experience comes first when you want to deliver the tools and technology to them
This is completely an IT preference what employers seek. It begins with an assessment of the flexibility for employees in terms of device preference and location. The VMware report gives an understanding about employee preference as experience it states that 95 percent of IT providers say that giving employees all the digital solutions has improved their overall performance, while 42 percent of HR and other employees believe that they don’t have the required digital tools necessary for their jobs. It also indicates the rising wide perception and communication gap between the IT and the rest of the organizations. The report also recently suggested that 84 percent of respondents are putting the lack of understanding from the employee’s side as one of the major challenges that will improve the digitalization and employee experience.
2. Improving employee experience as a team sport
To make the employee experience positive in the environment can only be achieved with team effort. It needs attention from all the required channels, including the employees involved and all the teams that even work remotely. Clear communication between IT and HR can enable a comfortable transition to digital-first culture. When it comes to bringing the IT and HR together through the human-centered design thinking approach can accelerate the shift that is required to adopt the digital workplace strategy. While IT teams will deploy the necessary devices required for digital first, but it would be the responsibility of HR to implement the culture of digital transformation to ensure that employees are comfortable in embracing the culture and make it easy for them to perform.
Enterprises face several challenges in effectively implementing the digital-first culture while keeping the continuous enhancement of the employee experience. Apart from a lack of understanding when it comes due to the rising communication gap between HR teams and IT admins. The report also highlighted that the challenges in implementing a digital-first culture are the lack of support from several of senior leadership roles, funding concerns or data security is a major challenge when it comes to making the digital first for the organization. HR plays a critical role when it comes to making the digital jump, but they form an important part as the leaders and IT teams that need to implement the technology.
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