Contentsquare, the cloud-based platform that helps businesses comprehend and improve user’s experience on their website, application, and mobile, has closed a Series D funding round worth USD 190 million. The round was led by BlackRock’s Private Equity Partners team with participation from previous investors. Sapience Capital Limited is also providing credit to the company.

The company’s Series C round of funding took place in January 2019. Previous backers include Canaan, GPE Hermes, Eurazeo Growth, Highland Europe, H14, and KKR, and most of them participated in Series D funding as well. So, the total funding for Contentsquare equals USD 310 million.

“This investment during these uncertain times is a proof of the fantastic job done by our teams,” said Jonathan Cherki, founder and CEO of Contentsquare, in a statement. “It validates the strength of our vision for the next five years to further extend our global leadership in experience analytics at a time when these capabilities are critical to all businesses. We have the ambition to accelerate the world’s digital transformation, by unlocking a full understanding of online behaviors.”

Contentsquare works for the growth of a company by telling why the conversion rates are low, and what can be done to improve them. It can result in making changes to a specific page or content elements, or a combination of the two. It has a software that integrates a broad set of data including content, product, pricing, acquisition channel, UI, UX – spanning the complete digital customer journey. It has a strong clientele, which includes some of the large companies such as Dell, American Express, Best Buy, Ikea, LVMH, T-Mobile, Salesforce, Sephora, and Toyota.

Meanwhile, there will be continuous investment in the innovation, including “AI-based and predictive analytics.” The company is also planning expansion across the Americas, Europe, Asia, and the Middle East.