On February 04, 2021, Google announced signing a multi-year deal with Twitter, bringing more of the social media company’s analytics, data processing, and machine learning workloads to the cloud. Twitter started using Google Cloud Platform in 2018 when it moved its cold storage and Hadoop clusters to GCP.

“Our initial partnership with Google Cloud has been successful and enabled us to enhance the productivity of our engineering teams,” Twitter CTO Parag Agrawal said in a statement. “Building on this relationship and Google’s technologies will allow us to learn more from our data, move faster and serve more relevant content to the people who use our service every day.”

The platform of Twitter records thousands of trillions of events in a day. It also processes hundreds of petabytes of data and runs thousands of jobs. Additionally, Twitter is also looking for technical and non-technical teams to get insights into the data. And to get such insights, Twitter plans to use Google tools, including Cloud Bigtable, Dataflow, and BigQuery.

While Google Cloud revenue grew 47% in Q4 2020, it still reported an operating loss of USD 1.24 billion. Such multi-year deals help in strengthening Google Cloud’s place and position in the market.

Currently, Amazon Web Services (AWS) and Microsoft Azure have taken over half of the market while the rest of the industry continues to spend on cloud infrastructure.

According to research firm Canalys, the market share of Google is reported as 7%.