• In the future, Google Cloud plans to add more consumption packs covering other kinds of products, workloads, services, and technology.
  • It will streamline the partner process and accelerate the customer journey to the cloud and ease the process from beginning to end.

On April 20, Google unveiled nine “consumption packs”, particularly to Deal Acceleration Funds and Partner Services Funds, to enable channel partners to get clients near the cloud – faster.

Managed service providers, resellers, consultants, system integrators, and other partners authorized for the Partner Advantage Service Engagement Model are eligible for the “consumption packs.” The bundles comprise the following areas of speciality:

  • Migration from SAP
  • GKE application
  • Database migration
  • VMware Engine migration
  • Compute Engine migration
  • Infrastructure assessment
  • Anthos deployment
  • Customer consumption planning

“Demand from organizations for cloud transformation is soaring,” Nina Harding, chief of global partner strategy and programs, told Channel Futures. “And these consumption packs will help our partners more quickly and effectively support these customers and simplify their cloud journeys.”

To be honest, the consumption packs will not replace Google Cloud Partner Advantage, which easily handles custom projects. The Partner Advantage Program is nothing if someone is not thorough. The members must earn and prove competency in domains, including cloud migration, Machine Learning, application development, security, etc.

Jim Anderson, Managing Director, North America Ecosystem and Channels, said, “Our Partner Advantage program gives all our partners access to resources, funding, incentives, and expertise to help them grow with Google Cloud and address soaring customer demand.”

Still, partners can use Partner Advantage capabilities. However, in maximum cases, “consumption packs will greatly streamline the partner process and accelerate the customer journey to the cloud — all while following a predictable and simplified process from beginning to end.”

Importance of consumption packs

What does it all mean? Well, for starters, the partners can now leverage Google Cloud-designed and tested plans and offers to put in front of their customers. Every package has project templates and predetermined funding options for various deployment sizes and requirements. Reflecting the nine consumption packs noted above, those installations can range from infrastructure assessment and workload identification to consumption planning and migration road map development.

“These consumption packs enable a standardized and scalable approach for partners to establish thorough application migration and modernization plans based on learnings and patterns observed over thousands of customer engagements,” Harding told Channel Futures. “Partners can now plan and execute customer projects faster, with predictable and transparent funding.”

The new consumption packs were designed by Google cloud (started as a pilot project last year) with inputs from partners, end-users, and its internal partner engineering and professional services teams.

The package comes with migration options for priority workloads.

“Consumption Packs offer pre-approved templates, supporting documents, and assets that simplify and shorten the process for most common projects,” she wrote. “For Deal Acceleration Funds, packages include everything our partners need to conduct assessments, workshops, and proofs-of-concept so they can quickly meet customers where they are on their journey to the cloud. For Partner Services Funds, packages are structured so that partners can develop customer consumption plans first. Partners desired this approach. And now have it.”

“Inspired by partner feedback, these new packages are designed to accelerate all stages of a customer’s journey to the cloud and make it even easier and faster for partners to do business with us,” she told Channel Futures.

Determining future consumption packs

In the future, Google Cloud plans to add more consumption packs covering other kinds of products, workloads, services, and technology, “based on partner demand and response.”

The nine consumptions packs can be checked in the Partner Advantage Portal.