• Phunware launched its novel Multiscreen-as-a-Service (MaaS) customer data platform (CDP).
  • CDP industry is anticipated to expand at a CAGR of over 34% and account for about USD 10.3 billion total revenue by 2025.
  • Phunware’s MaaS CDP is an enhanced cloud-based solution.

Phunware, Inc. is an end-to-end enterprise cloud platform for mobile devices that offers services, products, data, and solutions to the world’s renowned brands. The company introduced its Multiscreen-as-a-Service (MaaS) Customer Data Platform (CDP) recently.

The CDP industry is anticipated to expand at a CAGR of over 34% and account for about USD 10.3 billion in total revenue by 2025. The current COVID-19 situation is accelerating the market growth as healthcare providers to retailers depend on software, artificial intelligence (AI), and machine learning (ML). The recent USD 3.2 billion acquisition of Segment by Twilio highlights the immense value that this platform has for brands to continue using and influencing data-enriched media for vital competitive advantages.

Phunware’s MaaS CDP is an enhanced cloud-based solution that includes software and proprietary algorithms that organize and aggregate consumer information across several touchpoints in real-time to create persistent and unified customer databases.

Further, these databases are a major advantage for more than 16 billion unique Phunware IDs created to facilitate and date unique data segment generation that is easily accessible and consumable within core enterprise engagement packages comprising customer relationship management (CRM) and marketing automation (MA) systems.

Luan Dang, CTO and Co-Founder of Phunware, commented: “Our MaaS Customer Data Platform was designed to ensure that our customers can deliver the right content to the right screen at the right time in the right place in a mobile-first world.” Further, he added, “The depth and breadth of our data was built over a decade of mobile operations and includes more than a petabyte of information unique to tens of billions of discrete events across billions of devices and thousands of mobile applications that have touched our platform globally.”

The four major types of consumer data that Phunware’s MaaS CDP collects and organizes are qualitative data, identity data, quantitative data, and descriptive data.

Exclusive features and components

The exclusive features and components of Phunware’s MaaS CDP are as follows:

1. Phunware knowledge graph (Application Programming Interface, data integration tools, flexible deployment, visualization tools, machine learning)

2. Phunware MaaS CDP

3. Phunware audiences

4. Phunware privacy

5. Phunware ontology

Phunware’s modern data platform can process over 4 billion mobile transactions per day to produce a ready-to-use mobile-centric dataset for analytics and data science.