• As per an analysis by Frost and amp; Sullivan, Sangoma received the 2020 North American Competitive Strategy Leadership Award.
  • Sangoma supports the open-source community.
  • Every year Frost and amp; Sullivan presents this award to the company that has leveraged competitive intelligence.

Unified Communications and Collaboration (UCC)

As per the analysis made by Frost and amp; Sullivan on North American Unified Communications and Collaboration (UCC) market, Sangoma Technologies Corporation was conferred with the 2020 North American Competitive Strategy Leadership Award.

Sangoma’s unified communications (UC) portfolio comprises the two most popular open-source private branch exchange (PBX) platforms. Moreover, Sangoma supports the open-source community and incorporates the shared innovation into its solutions, including its SwitchVox hosted UC service.

Michael Brandenburg, Senior Industry Analyst at Frost and amp; Sullivan, commented: “Sangoma ranks as one of the few remaining competitors in the UC market that delivers a complete portfolio of on-premise, hybrid, and cloud-based solutions. Both businesses and service providers appreciate Sangoma as a one-stop-shop partner that meets their diverse communications requirements.”

He further added, “Sangoma can serve as the trusted partner for service providers, making available any mix of its products and services to network providers looking to offer Unified-Communications-as-a-Service (UCaaS), SIP trunking, and other communications services.”

In 2020, Sangoma reported that approximately 50% of its consumers were using cloud-based services across its portfolio. Flexibility, in terms of both license pricing and technology and usage, has allowed the company to deliver solutions that work best for its consumers.

Sangoma’s portfolio

Beyond its UC solutions and communications services, Sangoma’s software and hardware assets portfolio, including endpoints, gateways, and session border controllers (SBCs), supports industry-standard protocols and interoperability with other platforms. In short, this means that consumers on other UC platforms could still take benefits from the rest of Sangoma’s standards-based product line.

The company’s unique strategy of pulling together the right assets makes it ideal for disrupting the status quo across many markets.

Brandenburg added: “Sangoma is finding success in the challenging UC market through strategic acquisitions, well-executed innovation, and unwavering focus on enabling technology for a broad range of business customers and service providers.”

He further added, “Supported by an end-to-end product communications portfolio, Sangoma has positioned itself to deliver business communications in alignment with highly-specific customer needs.”

The award

Every year Frost and amp; Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a strategy that results in more substantial market share, competitive brand positioning, and consumer contentment.

Frost and amp; Sullivan Best Practices awards acknowledge companies in several regional and global markets for demonstrating outstanding achievement and superior performance in areas including strategic product development, leadership, customer service, and technological innovation.