BoomTown, a real estate sales and marketing platform, broke the news of integrating with Sisu, a performance management and business intelligence platform. The integration of the two technically powered platforms will allow BoomTown CRM users to create real-time performance leaderboards and motivational tools to enhance productivity.

What does the integration have in store?

The free merging of Sisu’s software to BoomTown CRM will enable users to sync leads, agent activities, and transaction data. Further, the data is displayed on leaderboards, sales contests, and real-time dashboards to support and speed up real estate teams and brokerage goals.

Additionally, the integration simplifies large tasks and complex transactions into drag-and-drop task boards. The integration can automatically offer features such as transactions in Sisu when a lead gets to specific categories, closed transaction data, and bi-directional synced appointment data.

Expert take

Grier Allen, CEO and President of BoomTown, in a press release mentioned, “Top-producing agents, teams, and brokers ensure everything is measured, analyzed, and optimized in their businesses, and we noticed many of our clients were finding success leveraging their BoomTown CRM and Sisu’s software.” He added, “We wanted to make that simpler and more seamless, for them, and help them leverage even deeper insights and tools without the need for duplicate entry, so I couldn’t be more excited about this direct integration that delivers all of that and more.”

Brian Charlesworth, Founder and CEO of Sisu, said, “The industry has been asking for a lead-to-close platform since I entered the industry six years ago, and together with BoomTown, we are exactly that.” He added, “Our Growth Automation Software makes managing sales teams and administrative teams seamless and turns team owners and broker owners into great leaders.”