On May 19, 2020, Microsoft broke the news of taking over Softomotive, a robotic automation process startup. However, the deal amount has not been disclosed.
On the brand-new acquisition, corporate president of Microsoft citizen application platform, Charles Lamanna, mentioned in his blog post that the new acquisition would work in union with Microsoft’s Power Automate previously known as Microsoft Flow capabilities at surprisingly affordable pricing.
Starting from Monday, May 19, 2020, Softomotive’s WinAutomation platform is available at no additional cost for existing Power Automate customers, along with RPA attended licenses.
Lamanna also mentioned in his blog that Microsoft is working on further democratizing RPA to make it easier to create bots to automate manual business processes. He added, “Together with Power Automate, WinAutomation will provide customers additional options for RPA desktop authoring so anyone can build a bot and automate Windows-based tasks.”
On the buyout, CEO Marios Stavropoulos stated on the company website that Microsoft offered a natural path for greater scalability and complementary solutions like augmented AI and analytics.
Marios also expects Softomotive to do a great job while providing customers with enhanced professional services because of the acquisition.
“As part of Microsoft, we will usher in the next phase of RPA with a true end-to-end, agile offering together. We’ve come a long way from our roots and are now ready to deliver a new RPA vision to our customers,” he said.
Why RPA must have been Microsoft’s choice?
Robotic Automation Process or RPA is a technology that innovatively automates monotonous and repetitive tasks done by humans. As per Forrester, in the year 2019, RPA and AI subfields successfully created jobs for 40% of companies.
More about Softomotive
Founded in Greece in 2005, Softomotive moved its headquarters to London in 2015. The company dedicatedly offers a robust set of connectors and applications for desktop applications like HTML5, .NET, SAP, legacy terminal, Java, Citrix, and more that enables customers to work on multiple workflows and automation at the same time and on the same machine.
Before being purchased by Microsoft, the company had more than 9,000 customers across the globe in multiple sectors such as telecommunication, banking, healthcare, and it also raised an impressive USD 25 million via a venture capital from Grafton Capital.