Highlights –

  • Verishop and Snap Inc. come together to announce the launch of ‘Verishop Mini.’
  • With ‘Verishop Mini,’ Snapchat users will get an augmented reality (AR) try-on experience.

Verishop, an e-commerce platform provider and aggregator for independent brands, and Snap Inc., the company powered by Snapchat, have announced the launch of ‘Verishop Mini.’ The platform is curated for a shopping experience that is built exclusively within Snapchat, enabling users with an opportunity to discover and shop the latest in fashion and beauty products, all without leaving the app.

About 280 million Snapchat users are enjoying a seamless Verishop’s e-commerce experience through Verishop Mini. Snapchatters can enjoy shopping through the app featuring ten themed categories exclusively created for Verishop Mini. The curated store approachable through Snap’s rocket icon designed within the app’s Chat and search functions features a rotating selection of fashion labels and beauty brands.

The Version Mini app easily submerges directly with Chat, enabling users to share their favorite products in real time with their contacts.

Snap’s new augmented reality (AR) try-on experiences provides Snapchatters the opportunity to sample popular beauty products and accessories available from Verishop virtually. It helps users to see how they look while wearing different products, from makeup to sunglasses. According to Verishop, the AR shopping lenses will live on Verishop’s Snapchat profile and be accessible in the filter carousel in Snapchat’s focal camera.

Experts’ view

Alston Cheek, Director of Platform Partnerships at Snap Inc., said: “Our Minis platform offers an exciting new way for Verishop to create a socially-driven e-commerce experience inside of Snapchat.” He further added, “The Verishop Mini makes it easy and fun for our community to shop fashion and beauty favorites expertly curated just for them, right alongside their friends on Snapchat.”

Imran Khan, Co-Founder and CEO of Verishop, commented: “Verishop is a new kind of shopping platform, offering easy discovery of unique products through an entertaining shopping experience. We’re passionate about helping independent brands be successful and building features to help these brands connect with the consumer.” He further expressed: “We’re excited to introduce Verishop to the Snap community and will continue to extend our platform, as we have with this partnership.”