Whitepapers

Data doesn’t have to be a dirty word. At least not according to data quality experts from Dun and amp; Bradstreet and Data Therapy™. We bring these champions of high-quality together to ill...

Actionable email insights for uncertain times. Everything we thought we knew about consumer behavior changed in 2020. All our years of carefully watching metrics and optimizing email campaigns sudd...

Whether you’re new to email marketing or a seasoned pro, now is the time to clean the gunk out of your email campaign to prime yourself for lasting success. Validity created the five-point inspectio...

Today’s enterprise businesses have sky-high expectations for their CRM data, and it’s up to the data manager to ensure that the data is clean, reliable, and usable across the organization. But ...

Are you new to email marketing, or simply looking to better understand deliverability? You’ve come to the right place. Download our Sender Score Deliverability Guide to help set you on the path t...

Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in its simplicity, after ...

Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return. According to our latest research, on average, one in six messa...

Businesses that get data management right experience better customer relationships, create more effective sales and marketing campaigns, and uncover valuable insights that increase revenue and growth....

Data managers play a critical role in the success of today’s enterprise businesses. At first glance, their responsibilities might seem relatively straightforward. But the reality is, their job is in...

In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to rising above t...