Email Marketing Whitepapers

Actionable email insights for uncertain times. Everything we thought we knew about consumer behavior changed in 2020. All our years of carefully watching metrics and optimizing email campaigns sudd...

Whether you’re new to email marketing or a seasoned pro, now is the time to clean the gunk out of your email campaign to prime yourself for lasting success. Validity created the five-point inspectio...

Are you new to email marketing, or simply looking to better understand deliverability? You’ve come to the right place. Download our Sender Score Deliverability Guide to help set you on the path t...

Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in its simplicity, after ...

State of Email Get a comprehensive look at the data, trends, and innovations that shape the email industry in 2020, and learn how they affect your email program. The email landscape shifts a little ev...

It’s hard to believe when the movie “You’ve Got Mail” came out in 1998, people actually looked forward to open...