It’s a common battle cry in business: “We have to innovate!” In fact, two-thirds of organizations say that innovation is crucial
But less than a third say they are innovating successfully to drive growth and increase revenue. The truth is, innovation is hard work. It doesn’t just “happen.” And most organizations aren’t set up to nurture it. To really reap the rewards of innovation, you need to create a culture that embraces and fosters it. To do that, you need to strengthen the foundations of innovation: creativity and collaboration. Get that right, and you’ll be headed in the right direction. Without those, innovation will never take hold.