It’s simple: churn (or attrition) is when customers leave, and companies in nearly every industry have to address it because it has the power to plateau the growth of any businesses even if that business is gaining customers quickly. The most successful companies address it by building predictive models that accurately predict churn; then they take action by building targeted marketing campaigns around preventing it or by making product changes that combat churn.
Tackling churn by successfully predicting those that will churn is as easy as following the seven fundamental steps to complete a data project.