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Retail Analytics Get Physical

Retail Analytics Get Physical

Intel
Published by: Research Desk Released: Aug 05, 2020

With an endless array of products—in tens of thousands of stores—manual processes prevent merchandisers from maintaining a clear picture of customer perceptions and behaviors. While anecdotal sales data can identify which products sell, there’s little visibility into why they do so. How do brand managers know which products consumers show interest in, what they pick up but don’t purchase, and what they don’t even notice on the shelf?

The good news is that innovative technologies are changing the game.