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Innovation Case Study Spotlight Series: Amazon’s Go-To Innovation Techniques

Innovation Case Study Spotlight Series: Amazon’s Go-To Innovation Techniques

AWS
Published by: Research Desk Released: Apr 20, 2021

Innovation Case Study Spotlight Series: Amazon’s Go-To Innovation Techniques


The Innovation Case Study series highlights best practices and “go to” techniques of innovation heavyweights. Business leaders can use this case study to explore the innovation approaches of Amazon, including customer centricity, working backwards from customers and their needs and creating teams of “builders.”