Build vs. Buy: A Guide for Customer Identity and Access Management

Build vs. Buy: A Guide for Customer Identity and Access Management

Published By: Research Desk Released: Jul 16, 2019

Digital identity and customer profiles are at the center of every company’s digital transformation. In today’s markets, customer identities and the personal data associated with them are among the most critical and valuable assets of any enterprise. They are crucial for business success.

Managing these digital identities — from first registration and login to the later stages of the customer relationship — and extracting business value from the associated data are complex tasks, commonly referred to as customer identity and access management (CIAM).