- Using the Domain Name Service, GoDaddy offers a comparable service for Internet Protocol addresses that converts machine-readable IP addresses like “18.104.22.168” into human-readable addresses like “dns.google.”
- Users can now link their ENS identities, like the one above, “matthew.eth,” into web addresses for free due to ENS and GoDaddy’s new agreement.
The blockchain-based naming system Ethereum Name Service announced a collaboration with GoDaddy Inc., a web hosting company and domain name registrar, to enable users to link ENS-enabled names to web domains without technical expertise.
ENS aims to convert complicated blockchain wallet addresses—which can contain up to 40 alphanumeric characters—into names understandable to humans. This implies that a user only needs to know something like “matthew.eth” or “thisismywallet.eth” to buy, sell, or trade cryptocurrency—rather than having to copy and paste complicated codes every time.
Using the Domain Name Service, GoDaddy offers a comparable service for Internet Protocol addresses that converts machine-readable IP addresses like “22.214.171.124” into human-readable addresses like “dns.google.” This makes it possible to create domain names for webpages, such as “www.google.com” and “www.microsoft.com,” which DNS then converts back into IP addresses that are readable by computers.
Nick Johnson, ENS Founder, said, “With this milestone, we are furthering our mission to build a more secure, decentralized, and user-friendly internet. Much like DNS, ENS is a public good and a core part of the internet infrastructure. By pairing up ENS names and GoDaddy domains, we will streamline the way users interact with web domains, blending the familiarity of the DNS with the potential of blockchain technology.”
Blockchain technology is at the heart of Web3, or the decentralized web. Users can send messages and cryptocurrencies between themselves without relying on centralized systems or intermediaries due to its peer-to-peer service functionality. Because of this, programmers can design apps that do not require centralized servers or services and avoid mediators, ensuring that they will continue to function as long as a segment of the network is available.
Users can now link their ENS identities, like the one above, “matthew.eth,” into web addresses for free due to ENS and GoDaddy’s new agreement. This would enable ENS customers to construct their web addresses easily and rapidly and use web services like creating web pages.
It has deployed new blockchain smart contracts to enable DNS domain name owners to use their names as in ENS. This implies that any domain name, ranging from “.com” to “.net,” can be a link to a decentralized profile and wallet address in addition to a web address.
By enabling domain name owners to create a bridge between their digital properties—their domains and cryptocurrency wallets—Ethereum Name Service hopes that this linking will contribute to developing trust in digital identities.