Marketing Whitepapers

Align and action your marketing, sales, and customer success teams to accelerate revenue with this go to market strategy guide from Drift and Clari....

Delivering amazing experiences takes the expertise of both marketing and IT. So your content management system should fit the needs of both. We’ve asked brands of all sizes, including Raiffeisen, Co...

High tech companies should look for ways to reduce vendor and solution sprawl and help IT and marketing teams improve workflows to increase their output and performance without adding overhead. ...

"Da cadeia de mantimentos e gerenciamento de inventário à logística e entrega, conheça a análise de diversos dados que revela as melhores práticas para o momento e como o mercado B2B e seus cons...

With heightened pressure to prove ROI, manufacturing marketing teams must embrace changes in how they market to new audience segments to increase efficiency and build stronger relationships with distr...

La naturaleza de la tecnología está cambiando, con más datos empresariales que migran a la nube y las fronteras físicas que erosionan como una limitación para hacer negocios. Como resultado, e...

Data is proliferating across the enterprise, and compliance is no longer solely the concern of the compliance team.
Nearly every department now has an impact on – and a stake in – reg...

This series of guides is for the marketer who is always on and needs to know what is trending in modern marketing. It will get you up to speed on pivotal topics in less time (and less effort) so you c...

From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious de...