Is your marketing sick? Symptoms may include: too many forms, unused content, and frustrated buyers.
The good news is the cure is simple: buyer enablement. Consumer platforms like Uber, Netflix, Spotify, and Amazon put the customer in the driver’s seat, giving them a personalized experience and all the information they need when they want it.
Join Drift’s Mark Kilens and PathFactory’s Chris Vandermarel to learn how marketers can evolve their sales and marketing efforts to be more like the brands they love and admire the most.
Join us for this webinar and in one hour, you’ll learn:
- Why the current B2B buying process doesn’t work for your buyers
- How to create a personalized buying experience for each buyer
- How to personalize the buying experience