The past few years have brought about a significant evolution in the role of digital commerce within organizations. Companies across all industries and buyer demographics are finding themselves with more complex consumer demands, organizational priorities, and ideas for the future. From enabling agility via headless architecture to evolving the role of brick-and-mortar stores, businesses are finding their own ways to get a competitive edge. The companies poised to win the day know that gaining new customers is only part of it. When it comes to digital solutions, seamless integration and first-party data can set businesses apart. Business buyers and consumers agree — their ability to adopt more digital channels is causing an evolution in the point of purchase.
Second Edition: State of Commerce
