Retail Planning is a complex and varied process demanding the inclusion and consideration of many areas of the business. The way in which a brand or retailer chooses to conduct their merchandise planning not only impacts the merchandising team. If the methods used are not suitable for the needs of the operation it will cause ripple effects across the business too.
This whitepaper explores the varying personas and departments involved in bringing produce to market, and the ways in which their roles impact the retail cycle and the challenges faced.