You decide to add account-based marketing to your existing demand gen marketing strategy. You have the budget for it and you’ve even pulled together a few lists of great accounts to target. You set up a few amazing, hyper-targeted campaigns, send them out into the world, and…
…nothing happens. Well, technically something happens: you lose your budget.
It’s not your fault. You targeted some awesome accounts. The problem is they weren’t the right accounts for your business.
Which is why we brought together two marketing pros from Drift and RollWorks to show you how to make sure your ABM strategy is targeting the right accounts and generating serious ROI.
- Create an ideal customer profile (ICP) and build a target account list (TAL) for your business
- Find and engage your ideal accounts and buyers
- Convert the leads that come to your site from your ABM campaigns