Delivering transparency is becoming increasingly important across different industries. Digital marketing is just one area where being transparent with operations can lead to growth. For decades digital marketing has been a dark art, capturing budgets, offering lots of data in return but with little accountability or even results. Companies like Forthea, one of Houston’s fastest-growing private companies, are changing that by adding transparency to their operations. Forthea is doing this by using its ERP system to track budgets, costs and hours. It now focuses on transparency and is able to demonstrate exactly what each team is doing for each client. It works. onstrate exactly what each team is doing for each client. It works.
The New Norm Of Client Transparency In The Services Economy
