We live in an age where competitive advantage is comprised of speed and adaptability. The chemical industry is no different, with companies fundamentally transforming their internal workings maintain market position. This ensuing disruption also creates opportunities to get ahead: the field is ripe for innovation everywhere from commodity to specialty chemicals and intermediates, all rippling into, as well as collectively serving, other industries—such as consumer products, pharmaceuticals, agriculture and automotive. In short, it’s not enough to embrace change. Staying ahead is also about causing change.