- BC Web Wise bags AoR project for SBI Cards and Payment Services
- The digital firm, as per the mandate, will manage SBI’s social media presence
- The operations will be handled from BC Web Wise’s Gurgaon, India office
BC Web Wise, a digital marketing company empowering brands online, has won the social AoR (agency of record) mandate for SBI Cards and Payment ervices.
As detailed in the mandate, the digital marketing agency will be involved in offering a new look to the social media presence of SBI Card. On the project front, the company will be engaged in creating social media strategies, and design and execute social media campaigns that are relevant and engaging for SBI Card’s target audience. This step by SBI will boost the digital community for the brand.
The experts’ take
As mentioned by Ashwini Kumar Tewari, Managing Director and Chief Executive Officer, SBI Cards, “We are happy to onboard BC Web Wise for managing social media initiatives of SBI Card. We are confident that by harnessing their deep domain expertise, best practices and innovations they will further strengthen the presence of SBI Card on identified social media platforms.”
Founder and Managing Director of BC Web Wise Chaaya Baradhwaaj said, “The credit card industry in India is underpenetrated. In the current post-COVID scenario we can see a rapid adoption of digital payments. SBI Card has continuously and steadily bolstered its market position across all key parameters.”