- Logitech is aiming to increase the appeal of its products to creative professionals.
- Currently, Loupedeck makes four expensive editing consoles, with prices ranging from USD 189 to USD 559.
Logitech unveiled its acquisition move a day after competitor Corsair disclosed acquiring mechanical keyboard manufacturer Drop. The accessory giant recently acquired Loupedeck, a Helsinki-based manufacturer of consoles for creative professionals. Although the deal’s specifics have not been made public, Logitech aims to increase its products’ appeal to creative professionals.
One of the more well-known Stream Deck rivals is Loupedeck. As a result of Corsair’s 2018 acquisition of the Elgato brand, the product is currently included in its lineup.
Ujesh Desai, General Manager of Logitech, said, “Empowering streamers, creators, and gamers is a joint passion of Loupedeck and Logitech. Together we are focused on removing all barriers so they can create, edit, and stream without limits. This acquisition augments Logitech’s product portfolio today and accelerates our software ambitions of enabling keyboards, mice and more to become smarter and contextually aware, creating a better experience for audiences across Logitech.”
The company’s gaming portfolio is called Logitech G. The umbrella includes Blue’s old Yeti microphones, which it acquired in 2018. In order to streamline operations under the Logitech brand, the Blue branding for hardware was recently deleted. This fate also looks imminent for the Loupedeck name, while the company assures that “Loupedeck will operate as usual for the foreseeable future.”
Former Nokia/Microsoft personnel (thus Helsinki) formed Loupedeck in 2016. That same year, the business ran a lucrative Indiegogo campaign for an Adobe Lightroom editing console that raised USD 411,000 — more than five times its intended target. Currently, the company makes four expensive editing consoles, with prices ranging from USD 189 to USD 559.
The product line might work well with Logitech’s 2019 acquisition of Streamlabs, a maker of livestreaming software.