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The Future of Marketing

The Future of Marketing

Neustar
Published by: Research Desk Released: Jan 12, 2021

In today’s privacy-first environment, publishers are struggling to understand their audience’s full behavior along the path to purchase. And brands are up against the challenge of running omnichannel campaigns efficiently.

To thrive in a world without third-party cookies, data-driven marketing and measurement need to evolve. It’s time for an industry reset. It’s time to reimagine the entire marketing ecosystem.

More than ever, there’s a need to forge meaningful connections between brands, publishers, and people, and to accelerate marketing performance across online and offline channels.

And now there’s an answer — Fabrick™, a new, unified marketing ecosystem powered by identity, not cookies. This innovative foundation for all of your data management, marketing, and measurement needs brings Neustar’s full suite of proprietary services together paired with resources from the most reliable data and technology partners in the industry.

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