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Forrester Report: Accelerate Your Buyers’ Journey By Dynamically Curating Relevant Content

Forrester Report: Accelerate Your Buyers’ Journey By Dynamically Curating Relevant Content

Published by: Research Desk Released: Oct 19, 2021

Content Experience Platforms Offer A B2B-Specific Approach To Personalization

In this report, Forrester Consulting evaluated the presence and use of content experience platforms (CEPs) and their ability to meet the expectations of increasingly digitally-driven B2B buyers.

The in-depth survey of 313 marketing, sales, and CX decision makers explores the value and results of putting a content experience platform to work.

Meeting buyer expectations

What do digitally-savvy buyers expect when they engage with your brand? And are you meeting those expectations across the full customer journey?

Closing the experience disconnect

When it comes to focusing on engagement, marketers and customer-facing teams are falling short. What’s getting in the way?

Impacting Customer Experience

Teams adopting a content experience platform to turn passive reading material into a self-directed experience show several interesting opportunities and benefits. Discover what they are.

Read the report to learn:

  • How the pandemic has changed buyer behavior and the need to scale personalization
  • Where marketers are falling short when it comes to identifying, attracting, and engaging buyers
  • How content experience impacts ABM, demand generation, and value for existing customers
  • Forrester’s three important recommendations to maximize the value and results of implementing a content experience platform