Having a well-connected business could be an ongoing requirement of any business, in the ever-changing environment of business communication, agile environment and traditional solutions like email are no longer enough to facilitate the growth for business. With employees are increasingly becoming mobile and diverse with businesses focusing on the need for a strategy that will ensure real and consistent results. Team collaboration software market is all set to provide a growth rate of 9.0 percent CAGR between 2018 to 2025. The technology has emerged to keep communication channelized between two ends; it has become an ultimate way to keep employees connected over the infrastructure. The technology shift on faster connectivity and need of tools that can deliver timely result has made businesses realize that not all tools are capable of going through stress requirement. Businesses need a system that supports the rise of UC 3.0.

Introducing 3.0

Over the course of last decade, we have seen numerous changes in the Unified Communications (UC) market, when unified communications was first introduced in the market the aim was to improve the communications channels rather than develop a collaboration environment. Businesses were given limited along with complicated siloed technology.  Communication strategies existed in island across the complete company network; the initial offerings didn’t attract customers towards UC. UC 2.0 arrived bringing bigger concepts like convergence and omnichannel communications that were complete tools that businesses began to align with. UC 3.0 is where businesses are actually heading towards; it’s a global transformation of the complete unified communications market.  Where businesses of different sizes are all adopting cloud, we have seen disruptive cloud applications that can provide the features of collaboration applications and technology AI without having to go through cumbersome steps of infrastructure and technology requirement. Initially, it was just small scale enterprises having to go through initial struggles of agile were now flexible enough to work with new approaches of communication.  Enterprises had soiled business communications that were occupying space in both revenue and office, and this pushed the initial reluctance to have something business-like. Smaller, digitally focused businesses could comfortably jump on cloud with little or even no risks without wasting any initial capital on legacy PBX systems in process.  Over three years, the changing business condition has made smaller, and larger businesses realize that both are now facing a major change in the communication marketplace. Innovation became an imperative step towards solution because failing to do so meant either you lost clients or you loses out on revenue, vendors from sectors joined their forces to create a unified stack of tools for more comprehensive solution.  Businesses decided to push for experience rather than just prices or features as a variable.  The UC market has matured enough to tell that they are no longer capable capturing businesses by just features there is need to maintain attention towards demanding businesses. The cloud focused market with shift in collaboration technology will mean that businesses need to factor out what will be their focus and purpose. Cloud will bring shared technology with collaboration and communication becoming primary pillars, with reduced cost and 24/7 services, we see UC 3.0 as a market disruptor.

Shifting to UC 3.0?

The move towards a cloud-focused environment meant that there would be need of infrastructure planning for complete implementation, the ongoing need of agility and flexibility has made the cloud most reliable option for the today’s communication stack. We saw a growing drive by the businesses to adapt their calling solutions across to changing demands, and with applications on a hosted platform enter the market.  Many new vendors are exploring the market with newly deployed cloud services that are using micro-service architecture. They have built their systems from the ground to provide required agility, scalability, and innovative solutions to all customer problems. In UC 3.0, we see convergence at an unprecedented level, platforms are growing modular, and capabilities that once existed exclusive based on certain functionality or infrastructure are now appearing in the applications stack as native services. The term “as a service” is becoming the backbone of UC 3.0. It provides an improved level of accessibility, functionality, mobility, and transformation technology that can completely change the productivity and efficiency of solutions. Customer experience is a primary requirement when it comes to any application, according to Deloitte two-third of any companies competitive edge is based on the experience that they can provide to the users. The demand for Omnichannel experience with speed required and platforms demanded will be driving the customer experience. User Experience- Employees need much more empowerment if you wish them to function based on the specific task, this means businesses need to create a single pane of glass approach that will bodied with minimal distractions and with best possible content in every conversation. User experience focused on maximizing the user pleasure, satisfaction, motivation, productivity, and efficiency when using a certain product or service. Team Experience- Only 33 percent of the workforce for today is actively engaged in work, that means most of the time, either the workforce is looking for ways to communicate and collaborate on given work. One of the easiest ways people tend to engage is to improve their teamwork situation, that will improve the ownership of any environment. Team experience has to be more intuitive rather than just procedural, employees need to collaborate and communicate. Business experience – Vendors that are looking to develop a UC 3.0 need to understand that businesses need to align in the context experience.  It makes it easier for the IT teams and leaders to manage the systems to maintain platform reliability and even enhance security. Vendors need to invest in API’s that can easily connect machine and people getting to transform the strategies in the complete agile manner.


Your business objective will provide the right framework to improve the outcome, a complete team collaboration tool will include various features from video to audio even file sharing, while a video conferencing will be more focused on the required solutions. Vendors are adding supplanted AI-based solution to assist the business, but as services increase, so does the cost.

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