Advertising Whitepapers

How to Build Travel Policy that Fits Your Business

Sponsored by: TripActions Published By: Research Desk Released: Apr 10, 2020

Implementing and surfacing a travel policy is definitely easier said than done, but if you have employees taking flight in the name of better business outcomes, it’s critical that you take the time ...

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The Measurable Lead Model

Sponsored by: Drift Published By: Research Desk Released: Apr 09, 2020

Good leads are the lifeblood for any growing business. Sales depends on them to close deals and drive revenue. It’s marketing’s job to generate leads and introduce them to the right people so s...

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7 CMOS Share Secrets That Will Change How You Market Today

Sponsored by: Drift Published By: Research Desk Released: Apr 09, 2020

In this book, we’re sharing some of the lessons we’ve learned from our conversations with CMOs and marketing trailblazers who’ve been special guests on our podcasts. So in each chapter, we’ll ...

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The Modern Marketer’s Playbook

Sponsored by: Drift Published By: Research Desk Released: Apr 09, 2020

Get key insights from 35 top marketing leaders to help you stay ahead of the game....

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The Guide to Conversational ABM

Sponsored by: Drift Published By: Research Desk Released: Apr 09, 2020

In this guide you’ll learn how to:

• Create a cohesive buying experience for your accounts
• Find more opportunities for your sales team
• Strengthen marketing / sales...

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The MQL Is Dead

Sponsored by: Drift Published By: Research Desk Released: Apr 09, 2020

Your buyers don't want to be treated like MQLs. Treat your buyers like people. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it)....

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People Success: How to develop and retain happy and high-performing employees

Sponsored by: Glint Published By: Research Desk Released: Mar 29, 2020

Today’s organisations face a dynamic and challenging competitive landscape. Increased globalisation, the pressure of an “always on” audience, and a tight labour market mean that most organisatio...

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Is Your Organization Ready for Continuous Planning?

Sponsored by: Planful Published By: Research Desk Released: Mar 20, 2020

Understanding your organization’s Financial IQ is a critical first step as you undertake your evaluation and selection of a Continuous Planning platform. At this stage it’s crucial to view Continu...

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Ventana Research Analyst Perspective

Sponsored by: Planful Published By: Research Desk Released: Mar 20, 2020

Host Analytics recently announced it will now go by the name Planful. The change formally signifies a new chapter in an evolution that began with the company’s acquisition by Vector Capital a year a...

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What is Continous Planning Guide

Sponsored by: Planful Published By: Research Desk Released: Mar 20, 2020

Business is Continuous, Planning Should Be Too The world is moving faster than ever, which brings unprecedented economic change and opportunity. Business leaders are operating in highly dynamic env...

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