Gupshup, a smart messaging platform, has launched a new IP-based messaging channel to enhance the way businesses communicate with consumers.

Without any app download, the Gupshup IP (GIP) messaging channel enables a rich, interactive, conversational experience on any device globally. It contributes to accelerating the emerging trend of conversational messaging among businesses.

Some of GIP’s advanced features include the ability to send messages through rich media (images, audio, video, documents), interactive buttons, and structured cards. It also allows two-way conversations and the ability to collect user photos and locations with the user’s permission.

It provides APIs (application programming interface) that can combine software, automated chatbots, or other systems with customer service. It offers security features such as end-to-end encryption and messages that vanish time-bound.

“Businesses are increasingly adopting conversational messaging to support their customers and sell to them. GIP provides businesses a powerful, new tool with advanced features that expands conversational reach to every mobile user worldwide,” said Beerud Sheth, Chief Executive Officer, Gupshup.

Early adopter organizations spanning various sectors are already using GIP. GIP is made with a new kind of previously impossible conversational interactions. Marketers in any channel can render advertising campaigns engaging and personalized.

In A2P (application to person) text messages, developers can embed chatbots. In a streamlined experience, small companies will combine their promotions and catalogs. With endless possibilities, game developers can build mini-games that would leverage conversations, and app developers can build mini-programs with lightweight experiences to reduce the need for expensive app marketing.